CASA 11
INTERIOR STUDIO
Casa 11 is a new small business in the interior design industry, in Melbourne, Australia.
Seeking to introduce the business in the market in a professional and authentic way, the owner Erica Soares gave me the mission to renew her visual identity aligned with her brand values.
![casa11ca_edited.jpg](https://static.wixstatic.com/media/c5f17f_467df1411e1d43e4be76442fdcce2001~mv2.jpg/v1/fill/w_477,h_477,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/c5f17f_467df1411e1d43e4be76442fdcce2001~mv2.jpg)
![casa11ac.jpg](https://static.wixstatic.com/media/c5f17f_cf1a50823c3f4e51b6836f517b260b39~mv2.jpg/v1/fill/w_492,h_266,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/casa11ac.jpg)
New Logo - New Logo - The new symbol represents Erica's vibrant personality, skills and values. The square with open lines symbolizes "thinking outside the box" as well as the floor plan of a house or space. Joining it, the house-shaped number 11. The colours yellow, pink and green represent the three services provided by the company, which are: interior design, decor and styling.
![casa11abb.jpg](https://static.wixstatic.com/media/c5f17f_ba437331b2984c368c23dfc9776d7458~mv2.jpg/v1/fill/w_522,h_482,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/casa11abb.jpg)
![casa11c.jpg](https://static.wixstatic.com/media/c5f17f_77ba5dccd88e496e9bda94fd15e0fa72~mv2.jpg/v1/crop/x_0,y_180,w_1728,h_1801/fill/w_463,h_482,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/casa11c.jpg)
Business Card - New visual identity applied to the business card, which is silk-laminated with UV Spot finish on the front.
![casa11d_edited.jpg](https://static.wixstatic.com/media/c5f17f_2846323cb67443bba7d9cdf365498db5~mv2.jpg/v1/crop/x_72,y_340,w_1452,h_1368/fill/w_455,h_429,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/casa11d_edited.jpg)
![casa11b.jpg](https://static.wixstatic.com/media/c5f17f_617e2d03fc1144e4b24672eff1130438~mv2.jpg/v1/crop/x_0,y_28,w_1728,h_2132/fill/w_459,h_566,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/casa11b.jpg)
Invoice and E-mail signature
![mockup.jpg](https://static.wixstatic.com/media/c5f17f_78a9abc36061402783760bda76007c34~mv2.jpg/v1/crop/x_0,y_17,w_567,h_533/fill/w_457,h_430,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/mockup.jpg)