CELEBRATE
Celebrate is a wholesale company in Brazil, specialized in confectionery and cake design products, having its own brand and also representing Wilton brand in Brazil. The company also offers workshops and certification in those areas. Celebrate reaches the entire Brazilian market.
In a Marketing and Communications position, I was, among other duties, responsible for coordinating a team of designers, creating campaigns and marketing collaterals for the company.
product catalogues
Celebrate had 2 catalogues. One for its own brand and another as Wilton Brand representative in Brazil.
Celebrate Catalogue - Catalogue with more than 1000 products.
- Produced the cover photography and graphic design.
- Photographed and treated images of the products.
- Co-created pages layout.
- Produced and photographed some of the settings.
- Contacted stakeholders and prepared file for print.
Wilton Catalogue -
- Created graphic design and layout of all catalogue
- Photographed and treated images of some of the products.
- Contacted stakeholders and prepared file for print.
cake design courses
Celebrate offers 2 different cake design courses and the first one needed a review and new design.
Book Design - I was responsible for all layout project for this book. All the pictures were shot or directed by me. It has more than 150 pages.
Retail Poster - Created to promote the Celebrate Cake Design courses in cookery schools all over Brazil. Format A1(59,4x84,1cm)
Social Media advertising - Created to promote the new course on Facebook and website.
20 Years Promotional Book - Responsible for the Design project, photography, image treatment and book layout of this promotional book used as marketing material to promote the company all over Brazil.
Promotional Stand - Created to demonstrate the use of Celebrate's products to customers in retail stores.
Social Media advertising - Some digital arts created for posting on Instagram and Facebook.
Celebrate 20 Years Logo - Logo design to celebrate the 20th year of the company.
Promotional Gifts - Created the graphic design and liaised with stakeholders to produce a set of promotional gifts to distribute to collaborators and business partners.
Sales Campaign - Conceptualised, created the graphic design and liaised with stakeholders to produce the promotional material for the campaign " Passionate about baking", covering numerous retail stores in Rio de Janeiro, Brazil.
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Header Board - Created the concept and visual art for the header board of a special project to promote Celebrate's products at a big retail store in Brazil.
Dimensions:
Width 3,80m
Hight 1,07m